Photography is inherently an analytic discipline. Where a painter starts with a blank canvas and builds a picture, a photographer starts with the messiness of the world and selects a picture. A photographer standing before houses and streets and people and trees and artifacts of a culture imposes an order on the scene – simplifies the jumble by giving it structure. He or she imposes this order by choosing a vantage point, choosing a frame, choosing a moment of exposure, and by selecting a plane of focus. Stephen Shore
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Medium format photography is the big brother of the 35mm SLR that most people are more familiar with. A larger camera with a larger lenses and a bigger sensor means that from both an optical and electronic standpoint, more information is captured.

The Contax 645 camera system, with a full selection of Zeiss lenses are our tool of choice. The camera is paired with a Phase One P30 digital back, which records 31.6 megapixel images that allow for large reproductions of original art or creative photography. Most files are upwards of 100 megabites when processed, without resampling. Paintings larger than 60" are shot in multiple sections and stitched together, so the art can be reproduce at full size while maintaining 300 pixels per inch resolution.

35 millimeter cameras often produce very nice results, but after witnessing the difference medium format photography provides, it is easy to appreciate the fact that sometimes bigger is better.