Ron Haake

BRAND, ENVIRONMENTAL & EXPERIENTIAL DESIGN

Concepts. Made. Tangible.

SCOPE OF WORK

I design brand systems that move across space, object, and communication. Material and context are part of the thinking from the start. They aren't problems to solve at handoff.

I work closely with agency teams, curators, architects and fabricators. The work stays coherent because the thinking does.

Role: Concept development, spatial design, visual systems, and production alignment.

BRAND IN SPACE

Identity extended into the physical world

  • Concrete Invitation | Sacramento Convention Center | One-of-a-kind 6 lb. concrete marketing message delivering the announcement with literal weight | 60 cast for VIP recipients

    Concrete Invitation | Sacramento Convention Center | One-of-a-kind 6 lb. concrete marketing message delivering the announcement with literal weight | 60 cast for VIP recipients

  • Copper & Wood Invitation | Downtown Plaza | Invitation built from the project’s signature materials | Embossed copper, mahogany veneer, handmade paper, custom wax seal

    Copper & Wood Invitation | Downtown Plaza | Invitation built from the project’s signature materials | Embossed copper, mahogany veneer, handmade paper, custom wax seal

  • Branded Vintage Delivery Truck | Downtown Plaza | Vintage vehicle transformed into a mobile brand presence

    Branded Vintage Delivery Truck | Downtown Plaza | Vintage vehicle transformed into a mobile brand presence

  • Delivery Truck Mailer | Downtown Plaza | Holiday mailer introducing free delivery service across the mall

    Delivery Truck Mailer | Downtown Plaza | Holiday mailer introducing free delivery service across the mall

  • Identity System | Downtown Plaza | Complete identity system establishing color, material, and geometric language

    Identity System | Downtown Plaza | Complete identity system establishing color, material, and geometric language

  • Identity Banners and Stands | Downtown Plaza | Opening banners and custom permanent stands extending the identity into space

    Identity Banners and Stands | Downtown Plaza | Opening banners and custom permanent stands extending the identity into space

  • Signage Concept Drawings | Downtown Plaza | Presentation graphics translating the identity across multiple freestanding sign formats

    Signage Concept Drawings | Downtown Plaza | Presentation graphics translating the identity across multiple freestanding sign formats

  • Stationery System | Downtown Plaza | Letterhead system reinforcing the custom mark and verdigris copper texture

    Stationery System | Downtown Plaza | Letterhead system reinforcing the custom mark and verdigris copper texture

  • Retail Brand Implementation | Bare Escentuals | Brand standards implemented across four Northern California retail locations

    Retail Brand Implementation | Bare Escentuals | Brand standards implemented across four Northern California retail locations

  • Retail Store Interior | Bare Escentuals | Store graphics, signage, and display systems shaping the retail environment

    Retail Store Interior | Bare Escentuals | Store graphics, signage, and display systems shaping the retail environment

  • Utility Pole Power Install | Sparks | Concept comp and technical drawing for fabricated “battery compartment” model. Built as a practical prop and converted into sticker artwork for viral street deployment.

    Utility Pole Power Install | Sparks | Concept comp and technical drawing for fabricated “battery compartment” model. Built as a practical prop and converted into sticker artwork for viral street deployment.

  • Shopping Bags | Chicago Place | Luxury retail bags carrying architectural identity details into material form

    Shopping Bags | Chicago Place | Luxury retail bags carrying architectural identity details into material form

  • Marketing Booth Design | Ghirardelli Square | Architectural brand elements adapted into an offsite marketing environment

    Marketing Booth Design | Ghirardelli Square | Architectural brand elements adapted into an offsite marketing environment

  • Historic Signage | Ghirardelli Square | Exterior signage integrating contemporary fabrication with historic character

    Historic Signage | Ghirardelli Square | Exterior signage integrating contemporary fabrication with historic character

  • Walking Tour Signage | Ghirardelli Square | Wayfinding system guiding visitors through a historic factory district

    Walking Tour Signage | Ghirardelli Square | Wayfinding system guiding visitors through a historic factory district

  • Marketing Materials | Ghirardelli Square | Collateral system supporting the brand’s historic narrative

    Marketing Materials | Ghirardelli Square | Collateral system supporting the brand’s historic narrative

  • Marketing Mailers | Ghirardelli Square | Illustrated mailers promoting a distinct shopping experience

    Marketing Mailers | Ghirardelli Square | Illustrated mailers promoting a distinct shopping experience

  • Passport Coupon Book | Ghirardelli Square | Savings passport concept structured as a tactile loyalty program

    Passport Coupon Book | Ghirardelli Square | Savings passport concept structured as a tactile loyalty program

  • Shopping Bags | Ghirardelli Square | Historic building illustrations on vintage themed bag designs

    Shopping Bags | Ghirardelli Square | Historic building illustrations on vintage themed bag designs

  • Collateral Designs | Valley Fair Shopping Center | Integrated marketing system built around a custom mall identity

    Collateral Designs | Valley Fair Shopping Center | Integrated marketing system built around a custom mall identity

  • Shopping Bags | Valley Fair Shopping Center | Duotone retail bags featuring subtle spot varnish overprint logo

    Shopping Bags | Valley Fair Shopping Center | Duotone retail bags featuring subtle spot varnish overprint logo

  • Billboard With Spectaculars | Valley Fair Shopping Center | Monumental bas-relief product forms elevating mall goods to architectural scale

    Billboard With Spectaculars | Valley Fair Shopping Center | Monumental bas-relief product forms elevating mall goods to architectural scale

  • Billboard With Spectaculars | Valley Fair Shopping Center | Food court campaign using bas-relief forms and branded mark at extreme scale

    Billboard With Spectaculars | Valley Fair Shopping Center | Food court campaign using bas-relief forms and branded mark at extreme scale

  • Branded Shuttle Van | The New Yorker Festival | Oversized book stack transforms shuttle into literary billboard on wheels

    Branded Shuttle Van | The New Yorker Festival | Oversized book stack transforms shuttle into literary billboard on wheels

  • Armored Beer Truck | Stroh's | Real armored car adapted with temporary facade panel to create a rolling high-value brand statement

    Armored Beer Truck | Stroh's | Real armored car adapted with temporary facade panel to create a rolling high-value brand statement

NARRATIVE ENVIRONMENTS

Immersive environments shaped by narrative intent

  • Factory Loading Dock | Harley-Davidson | Studio-built industrial environment contrasting precision machines with urban decay

    Factory Loading Dock | Harley-Davidson | Studio-built industrial environment contrasting precision machines with urban decay

  • PBS Cooking Show | Cooking at the Academy | Museum-based kitchen set framing culinary performance within an institutional setting

    PBS Cooking Show | Cooking at the Academy | Museum-based kitchen set framing culinary performance within an institutional setting

  • Black Shoes | PBS Dance in America | Surrealist performance environment staged within a moody neoclassical museum

    Black Shoes | PBS Dance in America | Surrealist performance environment staged within a moody neoclassical museum

  • Expansive Kitchen | Amana | Hyper-saturated red kitchen constructed as a bold, immersive magazine ad environment

    Expansive Kitchen | Amana | Hyper-saturated red kitchen constructed as a bold, immersive magazine ad environment

  • TV Commercial 3D Diorama | Macy’s / Marshall Field’s | Dimensional Lady Godiva diorama bringing illustrated worlds to life for a myth-inspired television campaign

    TV Commercial 3D Diorama | Macy’s / Marshall Field’s | Dimensional Lady Godiva diorama bringing illustrated worlds to life for a myth-inspired television campaign

  • Geometric Office | Oracle | Minimal architectural environment using dimensional forms and restrained palette for print advertising

    Geometric Office | Oracle | Minimal architectural environment using dimensional forms and restrained palette for print advertising

  • Retro Industrial Factory | Collectible Auto Enthusiast Poster | Period factory environment built to emphasize mechanical precision and understated power

    Retro Industrial Factory | Collectible Auto Enthusiast Poster | Period factory environment built to emphasize mechanical precision and understated power

  • NY Loft Set | Intel | Urban loft environment constructed in studio for a lifestyle television campaign

    NY Loft Set | Intel | Urban loft environment constructed in studio for a lifestyle television campaign

  • Luxury Bus Shelter | Grey Poupon | Hyperbolic urban shelter concept elevating everyday transit into spectacle

    Luxury Bus Shelter | Grey Poupon | Hyperbolic urban shelter concept elevating everyday transit into spectacle

  • Beauty Care Environment | Youthful Essence | Television commercial set integrating fabricated display elements into a live location

    Beauty Care Environment | Youthful Essence | Television commercial set integrating fabricated display elements into a live location

CAMPAIGN & ACTIVATION

Campaign thinking across platforms

  • Metaphoric Visual Ad | Bullguard | Power washing the web, one hose at a time

    Metaphoric Visual Ad | Bullguard | Power washing the web, one hose at a time

  • Statement Ad | Indivisible.org | Confrontational call-to-action designed to provoke attention and defend democracy

    Statement Ad | Indivisible.org | Confrontational call-to-action designed to provoke attention and defend democracy

  • Cooler Ad | Nike | Magazine concept contrasting performance energy with generic competition

    Cooler Ad | Nike | Magazine concept contrasting performance energy with generic competition

  • Event Poster | Kohanaiki Beach Park | Nostalgic illustration paired with modern typography for a public space unveiling

    Event Poster | Kohanaiki Beach Park | Nostalgic illustration paired with modern typography for a public space unveiling

  • Understated Wine Ad | Beringer | Print execution reflecting the restraint and depth of a fine cabernet

    Understated Wine Ad | Beringer | Print execution reflecting the restraint and depth of a fine cabernet

  • Ersatz Candy Wrappers | Bank of America | In-house parody wrappers repurposed to deliver marketing concepts

    Ersatz Candy Wrappers | Bank of America | In-house parody wrappers repurposed to deliver marketing concepts

  • Promotional Postcard | Shelly Maudsley White Gallery | Organic textures setting off vivid marine illustrations in a restrained layout

    Promotional Postcard | Shelly Maudsley White Gallery | Organic textures setting off vivid marine illustrations in a restrained layout

  • Athletic Event Poster | Kukio Blue Water Swim | Sponsor-friendly poster conveying the graphic clarity of a pristine setting

    Athletic Event Poster | Kukio Blue Water Swim | Sponsor-friendly poster conveying the graphic clarity of a pristine setting

  • Magazine Layout | UCSF Children’s Hospital | Storybook-inspired layout bringing warmth to a healthcare appeal

    Magazine Layout | UCSF Children’s Hospital | Storybook-inspired layout bringing warmth to a healthcare appeal

  • Promotional Mailer | Art + Auto | Four distinct artists unified within a single showroom event promotion

    Promotional Mailer | Art + Auto | Four distinct artists unified within a single showroom event promotion

  • Event Ad | Hawaii Artist’s Collaboration | Multi-channel campaign promoting a fundraising art auction

    Event Ad | Hawaii Artist’s Collaboration | Multi-channel campaign promoting a fundraising art auction

  • Tri-Fold Brochure | Holualoa Village Ohana | Historic village brochure integrating custom logo, map, illustration, and event identity

    Tri-Fold Brochure | Holualoa Village Ohana | Historic village brochure integrating custom logo, map, illustration, and event identity

  • Editorial Layout | Hana Hou Magazine | Graphic restraint allowing imagery and custom typography to carry the narrative

    Editorial Layout | Hana Hou Magazine | Graphic restraint allowing imagery and custom typography to carry the narrative

  • Classic Centerfold Ad | Pioneer | Time-tested centerfold format targeting young men with parallel interests in women and car audio

    Classic Centerfold Ad | Pioneer | Time-tested centerfold format targeting young men with parallel interests in women and car audio

  • Art Card Packaging | Hawaiian Honeycreepers | Earth friendly design integrates with endangered species subjects

    Art Card Packaging | Hawaiian Honeycreepers | Earth friendly design integrates with endangered species subjects

  • Large Format Graphic | Hawaiian Electric | Message-forward environmental graphics integrating renewable energy branding

    Large Format Graphic | Hawaiian Electric | Message-forward environmental graphics integrating renewable energy branding

  • Tri-Fold Brochure | Gary Eoff | Logo and brochure design promoting traditional fiber artistry

    Tri-Fold Brochure | Gary Eoff | Logo and brochure design promoting traditional fiber artistry

  • Large-Format Design | San Francisco Exploratorium | Large-format banner using avian imagery to promote a museum exhibit

    Large-Format Design | San Francisco Exploratorium | Large-format banner using avian imagery to promote a museum exhibit

  • Promotional Mailer | Art + Auto | Mixed media approach uniting wood, watercolor, and collage for a showroom exhibition

    Promotional Mailer | Art + Auto | Mixed media approach uniting wood, watercolor, and collage for a showroom exhibition

  • Editorial Background Image | Gene Simmons Feature in Maxim Magazine | Graphic environment designed to match the volume and swagger of the subject

    Editorial Background Image | Gene Simmons Feature in Maxim Magazine | Graphic environment designed to match the volume and swagger of the subject

OBJECT & ARTIFACT

Where concept meets craft

  • Album Cover | 7/8 Prayer | Visual metaphor with integrated typography for a math rock release that balances complexity with restraint and refuses to sit in 4/4

    Album Cover | 7/8 Prayer | Visual metaphor with integrated typography for a math rock release that balances complexity with restraint and refuses to sit in 4/4

  • Album Cover | The Void Watchers | Surrealist architecture and Czech stop motion sensibility collide with contemporary type in this atmospheric cover

    Album Cover | The Void Watchers | Surrealist architecture and Czech stop motion sensibility collide with contemporary type in this atmospheric cover

  • Album Cover | Sempra Energy | Retro styled fictitious album art created as a magazine ad concept, corporate messaging disguised as vinyl

    Album Cover | Sempra Energy | Retro styled fictitious album art created as a magazine ad concept, corporate messaging disguised as vinyl

  • Logo | Scene 2 | Geometric humanist mark signaling precision, integration, and technical confidence without excess

    Logo | Scene 2 | Geometric humanist mark signaling precision, integration, and technical confidence without excess

  • Identity Design | Three Little Birds | Clean identity built on a simple idea, executed without noise

    Identity Design | Three Little Birds | Clean identity built on a simple idea, executed without noise

  • Logo Design | Lotus Golden Realty | Refined golden lotus mark embedding the Big Island silhouette directly into the bloom

    Logo Design | Lotus Golden Realty | Refined golden lotus mark embedding the Big Island silhouette directly into the bloom

  • Logos | Various | Divergent identity solutions shaped to fit their audiences rather than a personal style

    Logos | Various | Divergent identity solutions shaped to fit their audiences rather than a personal style

  • Logo | Pa’akai Poke & Deli | Koa veneer and monkeypod wood treatments translating brand identity directly into material presence

    Logo | Pa’akai Poke & Deli | Koa veneer and monkeypod wood treatments translating brand identity directly into material presence

  • Logo and Signage | Kona Beach Steak House | Bold graphic identity grounded in rustic materials and coastal attitude

    Logo and Signage | Kona Beach Steak House | Bold graphic identity grounded in rustic materials and coastal attitude

  • Fine Art Poster | Duke Kahanamoku | Screen print inspired layers and wave textures honoring a surf icon in cotton rag print

    Fine Art Poster | Duke Kahanamoku | Screen print inspired layers and wave textures honoring a surf icon in cotton rag print

  • Collectible Postcard | Commercial Product | Tiki inflected Aloha illustration designed to live on a wall as easily as in the mail

    Collectible Postcard | Commercial Product | Tiki inflected Aloha illustration designed to live on a wall as easily as in the mail

  • Latte Art Illustration | Kona Coffee Growers Association | Big Island geography rendered in foam, origin story one cup at a time

    Latte Art Illustration | Kona Coffee Growers Association | Big Island geography rendered in foam, origin story one cup at a time

  • Fine Art Poster | Mango | Saturated mango study paired with tactile, indulgent typography that leans into appetite

    Fine Art Poster | Mango | Saturated mango study paired with tactile, indulgent typography that leans into appetite

  • Fine Art Canvas Giclée | Of This Earth | Metallic canvas print merging branching forms, root systems, and volcanic strata into one layered terrain

    Fine Art Canvas Giclée | Of This Earth | Metallic canvas print merging branching forms, root systems, and volcanic strata into one layered terrain

CONCEPT & VISUALIZATION

Visual exploration and spatial study

  • Logo Shaped Objects | Hanes | Brand flag translated into fully functional objects for an award winning campaign, literal brand elasticity

    Logo Shaped Objects | Hanes | Brand flag translated into fully functional objects for an award winning campaign, literal brand elasticity

  • Twisted Metal | Video Game Promotion | Full scale appearance model of a game character fabricated for print, vacuum formed body with sculpted epoxy clown antenna

    Twisted Metal | Video Game Promotion | Full scale appearance model of a game character fabricated for print, vacuum formed body with sculpted epoxy clown antenna

  • Hybrid Vehicle | Cisco | A true hybrid vehicle, equal parts plane, car, and motorcycle, built as a miniature and photographed on location

    Hybrid Vehicle | Cisco | A true hybrid vehicle, equal parts plane, car, and motorcycle, built as a miniature and photographed on location

  • Sprint Phone Model | Magazine Ad Prop | Intentionally inaccessible Cold War era Soviet payphone, authority with no dial tone

    Sprint Phone Model | Magazine Ad Prop | Intentionally inaccessible Cold War era Soviet payphone, authority with no dial tone

  • Bold Chihuahua Hood Ornament | Nature’s Recipe | Chihuahua given the industrial gravitas of a Mack Trucks' hood ornament

    Bold Chihuahua Hood Ornament | Nature’s Recipe | Chihuahua given the industrial gravitas of a Mack Trucks' hood ornament

  • Lead Shoe Exhibit | Magazine Ad | The world’s slowest running shoe, metalized Instacast with deliberate overkill

    Lead Shoe Exhibit | Magazine Ad | The world’s slowest running shoe, metalized Instacast with deliberate overkill

  • Frog Hands | SF Exploratorium | Posable frogs with armature cores for advertising photography cast, in foam latex for repeat performance

    Frog Hands | SF Exploratorium | Posable frogs with armature cores for advertising photography cast, in foam latex for repeat performance

  • Sumo Foosball Table | Kirin Beer | Custom table engineered to be hilariously difficult to play

    Sumo Foosball Table | Kirin Beer | Custom table engineered to be hilariously difficult to play

  • Prop Cookie | CARE | Hope cast in resin for a hunger awareness campaign

    Prop Cookie | CARE | Hope cast in resin for a hunger awareness campaign

  • Manhole Cover | Cisco | Faux finished laser cut MDF doing message heavy lifting at street level

    Manhole Cover | Cisco | Faux finished laser cut MDF doing message heavy lifting at street level

  • Anthropomorphic Globe | Age of Empires | Bas relief continental sculpture cast from clay for a history driven campaign

    Anthropomorphic Globe | Age of Empires | Bas relief continental sculpture cast from clay for a history driven campaign

  • Cookie Jar Model | C & H Sugar | Foam and resin cookie jar delivering a not so sweet message

    Cookie Jar Model | C & H Sugar | Foam and resin cookie jar delivering a not so sweet message

  • King Tut Rookie Card | Pinnacle Trading Cards | The rarest trading card of all time, freshly excavated for print

    King Tut Rookie Card | Pinnacle Trading Cards | The rarest trading card of all time, freshly excavated for print

  • Dimensional Logo | Bell Helmets | HDPU, rubdown graphics and automotive finish dimensional logo built for lights and scrutiny

    Dimensional Logo | Bell Helmets | HDPU, rubdown graphics and automotive finish dimensional logo built for lights and scrutiny

  • Aluminum Dimensional Logo | Vitex Guardian System | Sandblasted and milled aluminum plaque built with unapologetic heft

    Aluminum Dimensional Logo | Vitex Guardian System | Sandblasted and milled aluminum plaque built with unapologetic heft

  • Brass Emblem | Oranjeboom Beer | Milled brass crest fabricated for a James Bond themed European commercial

    Brass Emblem | Oranjeboom Beer | Milled brass crest fabricated for a James Bond themed European commercial

  • Rolladex of Doors | Morgan Doors | Oversized vintage Rolodex fitted with miniature faux wood doors

    Rolladex of Doors | Morgan Doors | Oversized vintage Rolodex fitted with miniature faux wood doors

  • Gold Taste Award | American Tasting Institute | Cast brass award medallions designed to feel earned

    Gold Taste Award | American Tasting Institute | Cast brass award medallions designed to feel earned

  • Insect Exhibit Ad | San Francisco Zoo | Oversized dimensional ant colony installed as bus shelter advertising, one of twenty

    Insect Exhibit Ad | San Francisco Zoo | Oversized dimensional ant colony installed as bus shelter advertising, one of twenty

  • Lightning Actuation Switch | SF Exploratorium | Intentionally intimidating fictional switch built to promote real science

    Lightning Actuation Switch | SF Exploratorium | Intentionally intimidating fictional switch built to promote real science

  • Icarus’ Shoe | Hewlett Packard | Melted running shoe model visualizing speed at the cost of reliability

    Icarus’ Shoe | Hewlett Packard | Melted running shoe model visualizing speed at the cost of reliability

  • Kitchen Set Rendering | Amana Appliances | Concept rendering for a national print campaign. Final built set closely matched original spatial study, including appliance placement, sightlines, and lighting strategy.

    Kitchen Set Rendering | Amana Appliances | Concept rendering for a national print campaign. Final built set closely matched original spatial study, including appliance placement, sightlines, and lighting strategy.

  • The Big Scoop | Dreyer’s | Fabrication drawings of oversized architectural ice cream scoops

    The Big Scoop | Dreyer’s | Fabrication drawings of oversized architectural ice cream scoops

  • The Big Scoop | Dreyer’s | Store prototype presentation drawings featuring oversized architectural ice cream scoops

    The Big Scoop | Dreyer’s | Store prototype presentation drawings featuring oversized architectural ice cream scoops

  • Marketing Booth 3D Rendering | Piperlime | Vectorworks model rendered for a modular mobile marketing environment

    Marketing Booth 3D Rendering | Piperlime | Vectorworks model rendered for a modular mobile marketing environment

  • Big Book of Internet History Rendering | Sprint | Monumental book form designed as an attention anchor for outreach

    Big Book of Internet History Rendering | Sprint | Monumental book form designed as an attention anchor for outreach

  • This Week in Northern California Set Rendering | KQED | Broadcast set and graphics rendered for regional television production

    This Week in Northern California Set Rendering | KQED | Broadcast set and graphics rendered for regional television production

  • Pencil Sketch Set Rendering | Amana | Concealed appliance kitchen concept rendered in graphite

    Pencil Sketch Set Rendering | Amana | Concealed appliance kitchen concept rendered in graphite

  • Exhibit Pencil Sketch | Bay Area Discovery Museum | Concept sketch for temporary cultural exhibit environment

    Exhibit Pencil Sketch | Bay Area Discovery Museum | Concept sketch for temporary cultural exhibit environment

  • Armor Costume | Liberty Mutual | Household objects armor with callouts

    Armor Costume | Liberty Mutual | Household objects armor with callouts

  • Technical Elevation Drawing | Mercado Restaurant | Detailed rendering of menu systems, finishes, and large format graphic panels

    Technical Elevation Drawing | Mercado Restaurant | Detailed rendering of menu systems, finishes, and large format graphic panels

SPATIAL SYSTEMS

Graphic systems aligned with place

  • Frieze & Suggestion Display | Chrissy Field Visitor Center | Dimensional frieze with integrated visitor feedback system built for durability and interaction

    Frieze & Suggestion Display | Chrissy Field Visitor Center | Dimensional frieze with integrated visitor feedback system built for durability and interaction

  • Community Heroes | Chrissy Field Visitor Center | Large scale dimensional exhibit graphics installed in a high traffic National Park environment

    Community Heroes | Chrissy Field Visitor Center | Large scale dimensional exhibit graphics installed in a high traffic National Park environment

  • Identity Graphics | Sidewalk Surfers | Exhibition identity system direct printed to acrylic with material clarity doing the heavy lifting

    Identity Graphics | Sidewalk Surfers | Exhibition identity system direct printed to acrylic with material clarity doing the heavy lifting

  • Dimensional Signage | Youthful Essence | Product forward dimensional signage designed to feel as refined as the brand itself

    Dimensional Signage | Youthful Essence | Product forward dimensional signage designed to feel as refined as the brand itself

  • Identity Signage | Burger Joint | Maximum return from minimal elements using waterjet cut forms and beveled glass, proving a few strong moves beat a busy wall

    Identity Signage | Burger Joint | Maximum return from minimal elements using waterjet cut forms and beveled glass, proving a few strong moves beat a busy wall

  • Menu System | Burger Joint | Design forward menu system fabricated from common materials with waterjet, laser cut, and applied vinyl components, honest parts arranged with intent

    Menu System | Burger Joint | Design forward menu system fabricated from common materials with waterjet, laser cut, and applied vinyl components, honest parts arranged with intent

  • Corporate Demonstration Room | ArrayComm | Restrained environment using light, scale, and contrast to give invisible wireless technology a tangible presence

    Corporate Demonstration Room | ArrayComm | Restrained environment using light, scale, and contrast to give invisible wireless technology a tangible presence

  • Conference Set | Tandem Visions | Modular dimensional set with backlit graphics engineered for repeat assembly and visual impact

    Conference Set | Tandem Visions | Modular dimensional set with backlit graphics engineered for repeat assembly and visual impact

  • Branded Retail POS Display | Various | Dimensional, brand compliant freezer toppers built to survive retail reality

    Branded Retail POS Display | Various | Dimensional, brand compliant freezer toppers built to survive retail reality

  • Peekaboo Palace Interpretive Panel | Bay Area Discovery Museum | Child height interpretive signage designed for clarity, curiosity, and durability

    Peekaboo Palace Interpretive Panel | Bay Area Discovery Museum | Child height interpretive signage designed for clarity, curiosity, and durability

  • Informational Signage System | Bay Area Discovery Museum | Integrated panel system developed for heavy public use and long term legibility

    Informational Signage System | Bay Area Discovery Museum | Integrated panel system developed for heavy public use and long term legibility

  • Interpretive Signage | Kohanaiki Cultural Learning Center | Photo engraved stainless steel panels paired with monument elements for permanence

    Interpretive Signage | Kohanaiki Cultural Learning Center | Photo engraved stainless steel panels paired with monument elements for permanence

  • Migration Navigation Compass | Kohanaiki Cultural Learning Center | Public installation translating Polynesian wayfinding into dimensional form

    Migration Navigation Compass | Kohanaiki Cultural Learning Center | Public installation translating Polynesian wayfinding into dimensional form

  • Exterior Signage System | Kohanaiki Cultural Learning Center | Interpretive map and cultural profile panels fabricated in photo engraved stainless steel

    Exterior Signage System | Kohanaiki Cultural Learning Center | Interpretive map and cultural profile panels fabricated in photo engraved stainless steel

  • Exterior Identity Signage | Max’s Coffee | Craft driven logo and exterior signage system featuring laser cut acrylic lettering

    Exterior Identity Signage | Max’s Coffee | Craft driven logo and exterior signage system featuring laser cut acrylic lettering

  • Environmental Wall Graphics | Hōkūleʻa Worldwide Voyage Exhibit | Large format exhibition map and graphic system mapping a global journey at architectural scale

    Environmental Wall Graphics | Hōkūleʻa Worldwide Voyage Exhibit | Large format exhibition map and graphic system mapping a global journey at architectural scale

DESIGN IN PRACTICE

DESIGN FOR PRODUCTION

Concepts developed with material, scale, and installation requirements baked in from the start. Files built for clean handoff across print, fabrication, and installation—design intent intact at every stage.

CROSS-FUNCTIONAL COLLABORATION

I work directly with printers, fabricators, installers, and specialty vendors. Whether the team is in-house or external, I stay accountable for clarity, feasibility, and execution quality.

PRODUCTION INTELLIGENCE

Experienced with dimensional layouts, large-format graphics, CNC and routed substrates, specialty finishes, lighting integration, and complex assemblies. I review artwork, structural considerations, and fabrication details to ensure ideas translate cleanly into constructed environments. 3D visualization and dimensional modeling in Vectorworks, adaptable to SketchUp.

ABOUT ME

RH Logo

Not your average design tool

I've spent most of my career in the space between the concept and the thing itself -- the part where good ideas either find their form or fall apart. That gap is where I work best. I've built studios, run productions, solved problems that didn't have a parts list, and collaborated with some of the best creative teams in the business. The work changed constantly. The approach didn't.

Based in Beaverton, Oregon, available for studio collaboration and site-based work.

808.769.1550

© 2026 Ron Haake   CONTACT ME