Ron Haake

GRAPHIC DESIGN & ILLUSTRATION

Selected examples of marketing collateral, editorial design, and production-ready visual communications created for corporate, institutional, and commercial clients.

I work across print and digital media to develop clear, effective design systems that support marketing objectives, brand consistency, and real-world production requirements. This portfolio includes marketing collateral, editorial layouts, concept visualizations, environmental graphics, and supporting brand identity work developed in collaboration with marketing teams, creative directors, and production specialists across corporate, institutional, and commercial sectors.

PRINT, EDITORIAL & PROMOTION DESIGN

  • Magazine ad: power washing the web, one hose at a time

    Magazine ad: power washing the web, one hose at a time

  • Editorial layout and typography for a magazine feature.

    Editorial layout and typography for a magazine feature.

  • Advertising layout developed for an energy sector corporate marketing initiative.

    Advertising layout developed for an energy sector corporate marketing initiative.

  • Editorial layout and image integration for a magazine feature.

    Editorial layout and image integration for a magazine feature.

  • Editorial layout for luxury resort magazine.

    Editorial layout for luxury resort magazine.

  • Promotional postcard design for art event

    Promotional postcard design for art event

  • Retro poster design & illustration for Kohanaiki Beach opening event

    Retro poster design & illustration for Kohanaiki Beach opening event

  • Promotional postcard and ad design for charity auction

    Promotional postcard and ad design for charity auction

  • Illustrated mailers promoting a distinct shopping experience

    Illustrated mailers promoting a distinct shopping experience

  • Promotional postcard design for artist

    Promotional postcard design for artist

  • Promotional poster design and logos developed for a music and arts festival.

    Promotional poster design and logos developed for a music and arts festival.

  • Poster design for wide format printed exhibit graphics

    Poster design for wide format printed exhibit graphics

  • Outside of tri-fold brochure design with custom map, logo and illustrations

    Outside of tri-fold brochure design with custom map, logo and illustrations

  • Tri-fold marketing brochure designed for print distribution.

    Tri-fold marketing brochure designed for print distribution.

  • Marketing collateral developed for event promotion and outreach.

    Marketing collateral developed for event promotion and outreach.

  • Integrated marketing system built around a custom mall identity

    Integrated marketing system built around a custom mall identity

  • Marketing Materials | Ghirardelli Square | Collateral system supporting the brand’s historic narrative

    Marketing Materials | Ghirardelli Square | Collateral system supporting the brand’s historic narrative

  • Print advertising and layout developed for a nonprofit campaign.

    Print advertising and layout developed for a nonprofit campaign.

  • Print advertising design for a brand marketing campaign.

    Print advertising design for a brand marketing campaign.

  • Advertising concept and layout developed for print publication.

    Advertising concept and layout developed for print publication.

  • Retro-inspired album cover design developed for an energy sector magazine advertisement.

    Retro-inspired album cover design developed for an energy sector magazine advertisement.

  • Advertising layout and photo art direction developed for a magazine advertisement.

    Advertising layout and photo art direction developed for a magazine advertisement.

  • Retail cooler advertising concept; product graphics and in-store promotional layout.

    Retail cooler advertising concept; product graphics and in-store promotional layout.

  • Accordion-fold advertising collateral layout developed for a professional artist.

    Accordion-fold advertising collateral layout developed for a professional artist.

  • Passport Coupon Book | Ghirardelli Square | Savings passport concept structured as a tactile loyalty program

    Passport Coupon Book | Ghirardelli Square | Savings passport concept structured as a tactile loyalty program

  • NFL retail point-of-sale display graphics developed for in-store activation campaign. Designed and prepared for large-format output and physical installation.

    NFL retail point-of-sale display graphics developed for in-store activation campaign. Designed and prepared for large-format output and physical installation.

  • Conference program guide cover design.

    Conference program guide cover design.

  • Print advertising centerfold design for magazine ad.

    Print advertising centerfold design for magazine ad.

  • Accordion-fold advertising collateral layout developed for a professional artist.

    Accordion-fold advertising collateral layout developed for a professional artist.

BRAND IDENTITY & LOGOS

  • Complete identity system establishing color, material and geometri language for retail mall

    Complete identity system establishing color, material and geometri language for retail mall

  • Brand identity and logo design for a real estate firm.

    Brand identity and logo design for a real estate firm.

  • Brand identity and logo design developed for a small business client.

    Brand identity and logo design developed for a small business client.

  • Logo designs and brand identities developed for a church, industrial fabrication business and a creative studio.

    Logo designs and brand identities developed for a church, industrial fabrication business and a creative studio.

  • Logo and identity design developed for a creative services brand.

    Logo and identity design developed for a creative services brand.

  • Logo and brand mark developed for a hospitality client.

    Logo and brand mark developed for a hospitality client.

  • Stationery System | Downtown Plaza | Letterhead system reinforcing the custom mark and verdigris copper texture

    Stationery System | Downtown Plaza | Letterhead system reinforcing the custom mark and verdigris copper texture

  • Logo and identity design developed for an online hospitality brand.

    Logo and identity design developed for an online hospitality brand.

  • Logo and brand identity designs developed for retail and service-based businesses.

    Logo and brand identity designs developed for retail and service-based businesses.

  • Logo and identity graphics developed for a hospitality client.

    Logo and identity graphics developed for a hospitality client.

  • Logo design developed for a retail store and custom woodworker.

    Logo design developed for a retail store and custom woodworker.

PACKAGING, SIGNAGE & SPECIALTY DESIGN

  • Packaging design for coffee bags

    Packaging design for coffee bags

  • Promotional packaging and custom RC truck graphics for a video game advertisement.

    Promotional packaging and custom RC truck graphics for a video game advertisement.

  • Graphic design developed for an ad and additional marketing applications.

    Graphic design developed for an ad and additional marketing applications.

  • Earth friendly packaging for fine art card series featuring endangered birds

    Earth friendly packaging for fine art card series featuring endangered birds

  • Concrete Invitation | Sacramento Convention Center | One-of-a-kind 6 lb. concrete marketing message delivering the announcement with literal weight | 60 cast for VIP recipients

    Concrete Invitation | Sacramento Convention Center | One-of-a-kind 6 lb. concrete marketing message delivering the announcement with literal weight | 60 cast for VIP recipients

  • Copper & Wood Invitation | Downtown Plaza | Invitation built from the project’s signature materials | Embossed copper, mahogany veneer, handmade paper, custom wax seal

    Copper & Wood Invitation | Downtown Plaza | Invitation built from the project’s signature materials | Embossed copper, mahogany veneer, handmade paper, custom wax seal

  • Utility Pole Power Install | Sparks | Concept comp and technical drawing for fabricated “battery compartment” model. Built as a practical prop and converted into sticker artwork for viral street deployment.

    Utility Pole Power Install | Sparks | Concept comp and technical drawing for fabricated “battery compartment” model. Built as a practical prop and converted into sticker artwork for viral street deployment.

  • Historic building illustrations on vintage themed bag designs

    Historic building illustrations on vintage themed bag designs

  • Duotone retail bags featuring subtle spot varnish overprint logo

    Duotone retail bags featuring subtle spot varnish overprint logo

  • Adaptive packaging designs developed for internal corporate marketing materials.

    Adaptive packaging designs developed for internal corporate marketing materials.

  • Album Cover | 7/8 Prayer | Visual metaphor with integrated typography for a math rock release that balances complexity with restraint and refuses to sit in 4/4

    Album Cover | 7/8 Prayer | Visual metaphor with integrated typography for a math rock release that balances complexity with restraint and refuses to sit in 4/4

  • Album Cover | The Void Watchers | Surrealist architecture and Czech stop motion sensibility collide with contemporary type in this atmospheric cover

    Album Cover | The Void Watchers | Surrealist architecture and Czech stop motion sensibility collide with contemporary type in this atmospheric cover

  • Specialty graphic design and art direction for a television commercial.

    Specialty graphic design and art direction for a television commercial.

  • Marketing Booth Design | Ghirardelli Square | Architectural brand elements adapted into a mobile offsite marketing environment

    Marketing Booth Design | Ghirardelli Square | Architectural brand elements adapted into a mobile offsite marketing environment

  • Design of viking plaque, CNC milled and sandblasted aluminum

    Design of viking plaque, CNC milled and sandblasted aluminum

  • Graphic design developed for corporate recognition and award items.

    Graphic design developed for corporate recognition and award items.

  • Adapted design and art direction of logo used to advertise video game promotion.

    Adapted design and art direction of logo used to advertise video game promotion.

  • Wayfinding system guiding visitors through a shopping center in a historic factory

    Wayfinding system guiding visitors through a shopping center in a historic factory

  • Wayfinding sign with powdercoated and UV printed components

    Wayfinding sign with powdercoated and UV printed components

  • Opening banners and custom permanent stands for mall identity

    Opening banners and custom permanent stands for mall identity

  • Waterjet cut elements with custom beveled glass disk

    Waterjet cut elements with custom beveled glass disk

  • Waterjet cut and laser cut elements with vinyl lettering for menu and signage

    Waterjet cut and laser cut elements with vinyl lettering for menu and signage

  • Acrylic interior signage with CNC routed elements

    Acrylic interior signage with CNC routed elements

  • Monumental bas-relief boots on mall billboard

    Monumental bas-relief boots on mall billboard

  • Food court campaign using bas-relief forms and literal brand mark at extreme scale

    Food court campaign using bas-relief forms and literal brand mark at extreme scale

  • Sidewalk Surfers skateboard deck art show, Hapuna Prince Hotel, exhibition view showing pacing and object grouping

    Sidewalk Surfers skateboard deck art show, Hapuna Prince Hotel, exhibition view showing pacing and object grouping

  • UV printed wayfinding signage on polycarbonate panel with wood frame

    UV printed wayfinding signage on polycarbonate panel with wood frame

  • UV printed wayfinding signage on polycarbonate panel with wood frame

    UV printed wayfinding signage on polycarbonate panel with wood frame

  • Post mounted freestanding exterior wayfinding with powdercoated stainless frame and UV printed face

    Post mounted freestanding exterior wayfinding with powdercoated stainless frame and UV printed face

  • Design for photo photo engraved stainless steel signage for outdoor memorial garden

    Design for photo photo engraved stainless steel signage for outdoor memorial garden

  • Migration Star Compass Installation | Kohanaiki Cultural Learning Center | Permanent public wayfinding and teaching feature grounded in celestial navigation

    Migration Star Compass Installation | Kohanaiki Cultural Learning Center | Permanent public wayfinding and teaching feature grounded in celestial navigation

  • Installed interpretive signage paired with star compass monument design, photo engraved stainless steel panels

    Installed interpretive signage paired with star compass monument design, photo engraved stainless steel panels

  • Map design for environmental wall graphics printed on wallpaper within museum exhibit.

    Map design for environmental wall graphics printed on wallpaper within museum exhibit.

  • Wide format printed frieze and info panel with dimensional lettering and graphic panels

    Wide format printed frieze and info panel with dimensional lettering and graphic panels

  • Welcome panel with dimensional applique letters over laminated UV print

    Welcome panel with dimensional applique letters over laminated UV print

  • Layered CNC cut MDF cutouts with printed and laminated graphics

    Layered CNC cut MDF cutouts with printed and laminated graphics

  • Museum exhibit map and large-format signage system.

    Museum exhibit map and large-format signage system.

CONCEPT VISUALIZATIONS & RENDERINGS

  • Concept sketch for the design of a costume used in a television commercial.

    Concept sketch for the design of a costume used in a television commercial.

  • Concept illustration developed to communicate spatial design ideas.

    Concept illustration developed to communicate spatial design ideas.

  • Concept rendering created for interview format broadcast set

    Concept rendering created for interview format broadcast set

  • Concept rendering developed for design presentation of tradeshow booth monolith.

    Concept rendering developed for design presentation of tradeshow booth monolith.

  • Design & 3D rendering of tradeshow set for retailer

    Design & 3D rendering of tradeshow set for retailer

  • Technical drawing for Dreyer's Ice Cream themed entry

    Technical drawing for Dreyer's Ice Cream themed entry

  • Fabrication drawings of oversized architectural ice cream scoops

    Fabrication drawings of oversized architectural ice cream scoops

  • Design and rendering created for design development and client review of marketing signage.

    Design and rendering created for design development and client review of marketing signage.

  • Pencil sketch concept drawing developed for a magazine advertising campaign.

    Pencil sketch concept drawing developed for a magazine advertising campaign.

  • Presentation graphics translating brand identity across multiple freestanding sign formats

    Presentation graphics translating brand identity across multiple freestanding sign formats

  • Technical drawing showing menu design, wall finishes and large-format graphic panels for restaurant interior

    Technical drawing showing menu design, wall finishes and large-format graphic panels for restaurant interior

ILLUSTRATION & FINE ART

  • Design of fine art poster print with layered vintage screen printed design

    Design of fine art poster print with layered vintage screen printed design

  • Original illustration developed for grower's association promotional use.

    Original illustration developed for grower's association promotional use.

  • Design of fine art poster print with mango design

    Design of fine art poster print with mango design

  • Fine art print design.

    Fine art print design.

  • Illustration created as part of an environmental image series.

    Illustration created as part of an environmental image series.

METHODS & PROCESSES

My primary design tools are Adobe InDesign, Illustrator, and Photoshop, with extensive experience in pre-press preparation, file management, and multi-format output. I understand the technical requirements for various production methods—from offset printing and large-format output to specialty finishing and digital applications—and prepare files accordingly to ensure quality results.


I excel in managing multiple concurrent projects while maintaining attention to detail and meeting tight deadlines. Whether developing brand identity systems, designing marketing campaigns, or creating complex editorial layouts, my focus is on delivering creative work that is both visually impactful and technically sound.

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Not your average design tool

© 2026 Ron Haake   CONTACT ME