Ron Haake

CREATIVE PRODUCTION | PROJECT MANAGEMENT

ENVIRONMENTAL & BRAND

I translate creative intent into buildable reality, carrying projects from concept through fabrication and installation.

ABOUT ME

I've spent most of my career in the space between the concept and the thing itself, that gap where good ideas either find their form or fall apart. I've run broadcast productions under fixed deadlines, built sets and scenic environments for national brands, managed campaigns that didn't come with a rulebook, and collaborated with creative teams who expected their production partner to understand that failure or delay was not an option.

Intent driven. Process fluent. Delivery focused.

SCENIC ENVIRONMENTS | SHOOTS & LIVE EVENTS

Work developed for camera-facing sets, live events, and time-sensitive productions.

  • Beauty Care Environment | Youthful Essence | Television commercial set integrating fabricated display elements into a live location with audience

    Beauty Care Environment | Youthful Essence | Television commercial set integrating fabricated display elements into a live location with audience

  • TV Commercial 3D Diorama | Macy’s / Marshall Field’s | Life size Lady Godiva shadowbox as part of a television campaign featuring artwork coming to life in order to shop

    TV Commercial 3D Diorama | Macy’s / Marshall Field’s | Life size Lady Godiva shadowbox as part of a television campaign featuring artwork coming to life in order to shop

  • Expansive Kitchen | Thermador | Hyper-saturated red kitchen built as a graphic, immersive magazine ad environment

    Expansive Kitchen | Thermador | Hyper-saturated red kitchen built as a graphic, immersive magazine ad environment

  • PBS Cooking Show | Cooking at the Academy | Museum-based kitchen set framing culinary performance within an institutional setting

    PBS Cooking Show | Cooking at the Academy | Museum-based kitchen set framing culinary performance within an institutional setting

  • NY Loft Set | Intel | Urban loft environment constructed in studio for a lifestyle television campaign

    NY Loft Set | Intel | Urban loft environment constructed in studio for a lifestyle television campaign

  • Luxury Bus Shelter | Grey Poupon | Hyperbolic urban shelter concept elevating everyday transit into spectacle

    Luxury Bus Shelter | Grey Poupon | Hyperbolic urban shelter concept elevating everyday transit into spectacle

  • Retro Industrial Factory | Collectible Auto Enthusiast Poster | Period factory environment built to emphasize mechanical precision and

    Retro Industrial Factory | Collectible Auto Enthusiast Poster | Period factory environment built to emphasize mechanical precision and "understated" power

  • Geometric Office | Oracle | Minimal architectural environment using dimensional forms and restrained palette for print advertising

    Geometric Office | Oracle | Minimal architectural environment using dimensional forms and restrained palette for print advertising

  • Pre & Postgame Set | Monday Night Football | Set and staging build with time-locked move coordinated with union stagehand crew

    Pre & Postgame Set | Monday Night Football | Set and staging build with time-locked move coordinated with union stagehand crew

  • MLB All-Star Game Pre-Game Show and Media Deck | Fox Sports | Offsite fabrication and union crew build/strike supervision

    MLB All-Star Game Pre-Game Show and Media Deck | Fox Sports | Offsite fabrication and union crew build/strike supervision

  • Black Shoes | PBS Dance in America | Surrealist performance environment staged within a studio-built moody neoclassical museum

    Black Shoes | PBS Dance in America | Surrealist performance environment staged within a studio-built moody neoclassical museum

  • Street Scene on Location | MSN | Old world still photo set shot on location for natural light | Prefabricated facades for 3 hour installation window on a city street

    Street Scene on Location | MSN | Old world still photo set shot on location for natural light | Prefabricated facades for 3 hour installation window on a city street

  • Conference Set | Tandem Visions | Modular dimensional set with backlit graphics engineered for repeat assembly and visual impact

    Conference Set | Tandem Visions | Modular dimensional set with backlit graphics engineered for repeat assembly and visual impact

  • Raider's Return | McDonald's | Set for national commercial with rotating idol, pedestal and moving walls that expose a hidden passageway with fast food treasure at the end

    Raider's Return | McDonald's | Set for national commercial with rotating idol, pedestal and moving walls that expose a hidden passageway with fast food treasure at the end

  • Stylized Gramophone Props | Airbus | Prop design and practical cloud effect development for worldwide ad campaign

    Stylized Gramophone Props | Airbus | Prop design and practical cloud effect development for worldwide ad campaign

  • Flying Vegetable Rig | Fresh Choice | Practical mechanical effects consultant for television commercial shoot

  • Kitchen Set Rendering and Execution | Thermador | Concept rendering for a national print campaign, guiding final set build, sightlines, and appliance placement.

    Kitchen Set Rendering and Execution | Thermador | Concept rendering for a national print campaign, guiding final set build, sightlines, and appliance placement.

  • Spatial Study and Final Photo | Amana | Concealed appliance kitchen concept rendered in graphite and executed in wood veneer, concrete and Venetian plaster

    Spatial Study and Final Photo | Amana | Concealed appliance kitchen concept rendered in graphite and executed in wood veneer, concrete and Venetian plaster

  • Marketing Booth 3D Rendering | Piperlime | Model rendered for a modular mobile marketing environment

    Marketing Booth 3D Rendering | Piperlime | Model rendered for a modular mobile marketing environment

  • Armor Costume | Liberty Mutual | Design of suit of armor made from household objects, with callouts

    Armor Costume | Liberty Mutual | Design of suit of armor made from household objects, with callouts

BRAND & CAMPAIGN PRODUCTION

Brand identity translated into physical campaigns across print, objects, vehicles, and environments.

  • Concrete Invitation | Sacramento Convention Center | One-of-a-kind 6 lb. concrete marketing message delivering the announcement with literal weight | 60 cast for VIP recipients

    Concrete Invitation | Sacramento Convention Center | One-of-a-kind 6 lb. concrete marketing message delivering the announcement with literal weight | 60 cast for VIP recipients

  • Copper & Wood Invitation | Downtown Plaza | Invitation built from the project’s signature materials | Embossed copper, mahogany veneer, handmade paper, custom wax seal

    Copper & Wood Invitation | Downtown Plaza | Invitation built from the project’s signature materials | Embossed copper, mahogany veneer, handmade paper, custom wax seal

  • Identity System | Downtown Plaza | Complete identity system establishing color, material, and geometric language

    Identity System | Downtown Plaza | Complete identity system establishing color, material, and geometric language

  • Branded Vintage Delivery Truck | Downtown Plaza | Vintage vehicle transformed into a mobile brand presence

    Branded Vintage Delivery Truck | Downtown Plaza | Vintage vehicle transformed into a mobile brand presence

  • Delivery Truck Mailer | Downtown Plaza | Holiday mailer introducing free delivery service across the mall

    Delivery Truck Mailer | Downtown Plaza | Holiday mailer introducing free delivery service across the mall

  • Identity Banners and Stands | Downtown Plaza | Opening banners and custom permanent stands extending the identity into space

    Identity Banners and Stands | Downtown Plaza | Opening banners and custom permanent stands extending the identity into space

  • Signage Concept Drawings | Downtown Plaza | Presentation graphics translating the identity across multiple freestanding sign formats

    Signage Concept Drawings | Downtown Plaza | Presentation graphics translating the identity across multiple freestanding sign formats

  • Branded Shuttle Van | The New Yorker Festival | Oversized book stack transforms shuttle into literary billboard on wheels

    Branded Shuttle Van | The New Yorker Festival | Oversized book stack transforms shuttle into literary billboard on wheels

  • Armored Beer Truck | Stroh's | Real armored car adapted with temporary facade panel to create a rolling high-value brand statement

    Armored Beer Truck | Stroh's | Real armored car adapted with temporary facade panel to create a rolling high-value brand statement

  • Twisted Metal | Video Game Promotion | Full scale appearance model of a game character fabricated for print, vacuum formed body with sculpted epoxy clown antenna

    Twisted Metal | Video Game Promotion | Full scale appearance model of a game character fabricated for print, vacuum formed body with sculpted epoxy clown antenna

  • Utility Pole Power Install | Sparks | Concept comp and technical drawing for fabricated “battery compartment” model. Built as a practical prop and converted into sticker artwork for viral street deployment.

    Utility Pole Power Install | Sparks | Concept comp and technical drawing for fabricated “battery compartment” model. Built as a practical prop and converted into sticker artwork for viral street deployment.

  • Marketing Booth Design | Ghirardelli Square | Architectural brand elements adapted into a mobile offsite marketing environment

    Marketing Booth Design | Ghirardelli Square | Architectural brand elements adapted into a mobile offsite marketing environment

  • Logo Shaped Objects | Hanes | The flag logo reimagined as fully functional everyday objects for an award-winning campaign.

    Logo Shaped Objects | Hanes | The flag logo reimagined as fully functional everyday objects for an award-winning campaign.

  • Bold Chihuahua Hood Ornament | Nature’s Recipe | Chihuahua given the industrial gravitas of a Mack Trucks' hood ornament

    Bold Chihuahua Hood Ornament | Nature’s Recipe | Chihuahua given the industrial gravitas of a Mack Trucks' hood ornament

  • Lead Shoe Exhibit | Magazine Ad | The world’s slowest running shoe, metalized Instacast with deliberate overkill

    Lead Shoe Exhibit | Magazine Ad | The world’s slowest running shoe, metalized Instacast with deliberate overkill

  • Icarus’ Shoe | Hewlett Packard | Melted running shoe model visualizing speed at the cost of reliability

    Icarus’ Shoe | Hewlett Packard | Melted running shoe model visualizing speed at the cost of reliability

  • Manhole Cover | Cisco Systems | Faux finished laser cut wood doing message heavy lifting at street level

    Manhole Cover | Cisco Systems | Faux finished laser cut wood doing message heavy lifting at street level

ENVIRONMENTAL & RETAIL SYSTEMS

Permanent installations and environments coordinating design, fabrication, and installation.

  • Retail Interior | Piperlime | Architectural embellishments and retail display fixtures

    Retail Interior | Piperlime | Architectural embellishments and retail display fixtures

  • Retail Brand Implementation | Bare Escentuals | Brand standards implemented across four Northern California retail locations

    Retail Brand Implementation | Bare Escentuals | Brand standards implemented across four Northern California retail locations

  • Retail Buildout | Sunglass Hut | Retail fixtures and brand identity signage for mall location

    Retail Buildout | Sunglass Hut | Retail fixtures and brand identity signage for mall location

  • Discovery Boat | Bay Area Discovery Museum | Fabricated vessel mounted on hydraulic gimbal for interactive play

    Discovery Boat | Bay Area Discovery Museum | Fabricated vessel mounted on hydraulic gimbal for interactive play

  • Faith | Bay Area Discovery Museum | Retired fishing vessel rebuilt from hull up for public exhibit use

    Faith | Bay Area Discovery Museum | Retired fishing vessel rebuilt from hull up for public exhibit use

  • Below Ground | Bay Area Discovery Museum | Themed padded crawl-through environment for high-use public play

    Below Ground | Bay Area Discovery Museum | Themed padded crawl-through environment for high-use public play

  • Permanent Historical Collection | Kukio Resort | Custom display cases and fixtures coordinating archival objects, fabrication, and environmental graphics

    Permanent Historical Collection | Kukio Resort | Custom display cases and fixtures coordinating archival objects, fabrication, and environmental graphics

  • Permanent Historical Collection | Kukio Resort | Detail of koa display cases and fixtures featuring cultural history artifacts

    Permanent Historical Collection | Kukio Resort | Detail of koa display cases and fixtures featuring cultural history artifacts

  • Walking Tour Signage | Ghirardelli Square | Wayfinding system guiding visitors through a historic factory district

    Walking Tour Signage | Ghirardelli Square | Wayfinding system guiding visitors through a historic factory district

  • Historic Signage | Ghirardelli Square | Exterior signage integrating contemporary fabrication with historic character

    Historic Signage | Ghirardelli Square | Exterior signage integrating contemporary fabrication with historic character

  • Identity Graphics and Menu | Burger Joint SFO | Branding and menu for a busy airport restaurant

    Identity Graphics and Menu | Burger Joint SFO | Branding and menu for a busy airport restaurant

  • Restaurant Identity Signage | Burger Joint SFO | Waterjet-cut dimensional elements with beveled glass disk

    Restaurant Identity Signage | Burger Joint SFO | Waterjet-cut dimensional elements with beveled glass disk

  • Frieze & Suggestion Display | Chrissy Field Visitor Center | Dimensional frieze with integrated visitor feedback system

    Frieze & Suggestion Display | Chrissy Field Visitor Center | Dimensional frieze with integrated visitor feedback system

  • Community Heroes Exhibit | Chrissy Field Visitor Center | Layered CNC cut MDF cutouts with printed and laminated graphics

    Community Heroes Exhibit | Chrissy Field Visitor Center | Layered CNC cut MDF cutouts with printed and laminated graphics

  • Migration Star Compass Installation | Kohanaiki Cultural Learning Center | Permanent public wayfinding and teaching feature grounded in celestial navigation

    Migration Star Compass Installation | Kohanaiki Cultural Learning Center | Permanent public wayfinding and teaching feature grounded in celestial navigation

  • Outdoor Environmental Signage | Kohanaiki Cultural Learning Center | Photo-engraved graphic layout and production coordination.

    Outdoor Environmental Signage | Kohanaiki Cultural Learning Center | Photo-engraved graphic layout and production coordination.

  • Whack-a-Thing | Sony Metreon | Cast urethane impact elements engineered for repeated public bludgeoning

    Whack-a-Thing | Sony Metreon | Cast urethane impact elements engineered for repeated public bludgeoning

  • McBean Theater | The Exploratorium | Construction and interior views of integrated geodesic dome structure

    McBean Theater | The Exploratorium | Construction and interior views of integrated geodesic dome structure

  • Corporate Demonstration Room | ArrayComm | Restrained environment using light, scale, and contrast to give invisible wireless technology a tangible presence

    Corporate Demonstration Room | ArrayComm | Restrained environment using light, scale, and contrast to give invisible wireless technology a tangible presence

  • Exhibit Pencil Sketch | Bay Area Discovery Museum | Concept sketch for temporary cultural exhibit environment

    Exhibit Pencil Sketch | Bay Area Discovery Museum | Concept sketch for temporary cultural exhibit environment

  • The Big Scoop | Dreyer’s | Fabrication drawings of oversized architectural ice cream scoops

    The Big Scoop | Dreyer’s | Fabrication drawings of oversized architectural ice cream scoops

  • The Big Scoop | Dreyer’s | Store prototype presentation drawings featuring oversized architectural ice cream scoops

    The Big Scoop | Dreyer’s | Store prototype presentation drawings featuring oversized architectural ice cream scoops

CREATIVE PROCESS

Concepts. Made. Tangible.

I work across the full production arc: schedules, budgets, vendor coordination, drawing review, interpretation, site surveys, and on-site execution. Fabrication literate across wood, metal, foam, casting, and scenic finishes, with file preparation experience for CNC, laser, large-format print, and specialty fabrication. Tools include Asana, Smartsheet, Airtable, Adobe Creative Suite, and Figma for design collaboration, and Vectorworks for 2D/3D layout, drawing review, and spatial planning.

PROFILE

RH Logo

I'm energized by ambiguity and comfortable with the kind of problems that don't have a parts list. Decades of figuring out how things actually get made have given me a deep respect for how creative work is realized, and a practical understanding of what it takes to protect it. The work changed constantly. The approach didn't.

Based in Beaverton, Oregon, with local availability for in-person collaboration, production oversight, and on-site execution.

808.769.1550

© 2026 Ron Haake   CONTACT ME