I've spent most of my career in the space between the concept and the thing itself—the part where good ideas either find their form or fall apart. That gap is where I work best. I've built studios, run productions, solved fabrication problems that didn't have a parts list, and collaborated with some of the best creative teams in the business. The work changed constantly. The approach didn't.
Not your average design tool
Where Ideas Become Physical
Concrete Invitation | Sacramento Convention Center | One-of-a-kind 6 lb. concrete marketing message delivering the announcement with literal weight | 60 cast for VIP recipients
Copper & Wood Invitation | Downtown Plaza | Invitation built from the project’s signature materials | Embossed copper, mahogany veneer, handmade paper, custom wax seal
Identity System | Downtown Plaza | Complete identity system establishing color, material, and geometric language
Branded Vintage Delivery Truck | Downtown Plaza | Vintage vehicle transformed into a mobile brand presence
Delivery Truck Mailer | Downtown Plaza | Holiday mailer introducing free delivery service across the mall
Identity Banners and Stands | Downtown Plaza | Opening banners and custom permanent stands extending the identity into space
Signage Concept Drawings | Downtown Plaza | Presentation graphics translating the identity across multiple freestanding sign formats
Retail Brand Implementation | Bare Escentuals | Brand standards implemented across four Northern California retail locations
Utility Pole Power Install | Sparks | Concept comp and technical drawing for fabricated “battery compartment” model. Built as a practical prop and converted into sticker artwork for viral street deployment.
Marketing Booth Design | Ghirardelli Square | Architectural brand elements adapted into an offsite marketing environment
Passport Coupon Book | Ghirardelli Square | Savings passport concept structured as a tactile loyalty program
Historic Signage | Ghirardelli Square | Exterior signage integrating contemporary fabrication with historic character
Logo Shaped Objects | Hanes | The flag logo reimagined as fully functional everyday objects for an award-winning campaign.
Branded Shuttle Van | The New Yorker Festival | Oversized book stack transforms shuttle into literary billboard on wheels
Armored Beer Truck | Stroh's | Real armored car adapted with temporary facade panel to create a rolling high-value brand statement
From signature objects to immersive environments
Cookie Jar Model | C&H Sugar Foam and resin cookie jar built for a campaign with a not-so-sweet message.
Bold Chihuahua Hood Ornament | Nature’s Recipe | Chihuahua given the industrial gravitas of a Mack Trucks' hood ornament
Hybrid Vehicle | Cisco | A true hybrid vehicle, equal parts plane, car, and motorcycle, built as a miniature and photographed on location
Sprint Phone Model | Magazine Ad Prop | Intentionally inaccessible Cold War era Soviet payphone, authority with no dial tone
Frog Hands | SF Exploratorium | Posable frogs with armature cores for advertising photography cast, in foam latex for repeat performance
Sumo Foosball Table | Kirin Beer | Custom table engineered to be hilariously difficult to play
Rolladex of Doors | Morgan Doors | Oversized vintage Rolodex fitted with miniature faux wood doors
Cooler Ad | Nike | Magazine concept contrasting performance energy with generic competition
Icarus’ Shoe | Hewlett Packard | Melted running shoe model visualizing speed at the cost of reliability
Aluminum Dimensional Logo | Vitex Guardian System Sandblasted and milled aluminum plaque built for visual weight and strength.
Lead Shoe Exhibit | Magazine Ad | The world’s slowest running shoe, metalized Instacast with deliberate overkill
Twisted Metal | Video Game Promotion | Full scale appearance model of a game character fabricated for print, vacuum formed body with sculpted epoxy clown antenna
PBS Cooking Show | Cooking at the Academy | Museum-based kitchen set framing culinary performance within an institutional setting
Black Shoes | PBS Dance in America | Surrealist performance environment staged within a moody neoclassical museum
Factory Loading Dock | Harley-Davidson | Studio-built industrial environment contrasting precision machines with urban decay
TV Commercial 3D Diorama | Macy’s / Marshall Field’s | Dimensional Lady Godiva diorama bringing illustrated worlds to life for a myth-inspired television campaign
NY Loft Set | Intel | Urban loft environment constructed in studio for a lifestyle television campaign
Geometric Office | Oracle | Minimal architectural environment using dimensional forms and restrained palette for print advertising
Expansive Kitchen | Amana | Hyper-saturated red kitchen constructed as a bold, immersive magazine ad environment
Luxury Bus Shelter | Grey Poupon | Hyperbolic urban shelter concept elevating everyday transit into spectacle
Beauty Care Environment | Youthful Essence | Television commercial set integrating fabricated display elements into a live location
Retro Industrial Factory | Collectible Auto Enthusiast Poster | Period factory environment built to emphasize mechanical precision and understated power
Renderings | Dreyer’s and Amana | Concept drawings used to explore and communicate spatial environments.
Equally at home with a brief or band saw
Drawn to ideas that require a shop to land
Unbothered by the clock, but accountable to it