Ron Haake
GRAPHIC DESIGN & ILLUSTRATION
Selected examples of commercial signage, environmental graphics, brand identity, and production-ready visual communication developed for advertising, corporate, and institutional clients.
I approach each project by clarifying what needs to be communicated, then selecting the style, medium, and process that best supports that goal. My work focuses on clear visual communication across physical and printed environments. It spans commercial signage, environmental graphics, identity development, technical drawings, concept visualization, packaging, and promotional materials.
SIGNAGE & ENVIRONMENTAL GRAPHICS
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Burger Joint signage, SFO airport, waterjet cut elements with custom beveled glass disk
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Burger Joint sign & menu board, SFO airport, waterjet cut elements with vinyl lettering
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Kona Beach Steak House logo design and painted sign, Kailua Kona
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Youthful Essence signage, San Francisco, acrylic with laser cut elements
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Youthful Essence, San Francisco, display with recessed lightbox/display niches
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Humpy's Alehouse logo design and painted sign, Kailua Kona
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Peekaboo Palace informational signage, Bay Area Discovery Museum, interpretive panel designed for clear, kid-level reading
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Design of wooden sign with sandblast-carved HDPU inset panels
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Evans Farms signage, Tomales Bay CA
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Max's Coffee, San Francisco, waterjet cut signage elements
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Pa'akai Poke logo design, laser cut birch appliques over koa veneer, Kailua Kona
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Backlit signage with 3D cutout element, used for television commercial
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Hilltop Sandwich Shop hand painted sign used for television commercial
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Neon sign design for Mercedes television commercial
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Technical drawing showing menu design, wall finishes and large-format graphic panels for Mercado restaurant, San Francisco
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Custom mobile cart, digitally printed and laminated vinyl graphics
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Design for photo photo engraved stainless steel signage for outdoor memorial garden
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Installed interpretive signage paired with star compass monument design, photo engraved stainless steel panels in the garden
EXHIBITS, DISPLAYS & SPATIAL CONCEPTS
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Chrissy Field Visitor Center, decorative frieze and suggestion box infographics
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Design & rendering of butterfly collection display for custom bus shelter advertising for San Francisco Zoo
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Chrissy Field Visitor Center, community heroes display with layered cutouts
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Chrissy Field Visitor Center, interactive tidal flat exhibits with magnifier and illuminated display
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Tandem Visions | Conference set | Speaker series featuring retired world leaders.
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Sidewalk Surfers skateboard deck art show, Hapuna Prince Hotel, exhibition view showing pacing and object grouping
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Design & 3D rendering of freestanding lightbox wall for Youthful Essence cosmetics commercial
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Design & 3D rendering of oversized book for Sprint tradeshow display
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Design & 3D rendering of tradeshow set for Piperlime
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Design & 3D rendering of talkshow set for broadcast
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Design concept sketch for exhibit at Bay Area Children's Discovery Center
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Technical drawing for Dreyer's Ice Cream tradeshow exhibit
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Concept sketch with specifications for costume used in television commercial
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Pencil sketch concept drawing for Amana appliances magazine ad set
BRANDING, PACKAGING & APPLIED GRAPHICS
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Design & fabrication of custom felt pennant for magazine ad
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Laser cut MDF with faux cast metal patina designed & fabricated for magazine ad
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Design & fabrication of custom logo used to advertise video game
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Design of custom brass medallions for award
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Custom Lightning switch designed to promote exhibit at SF Exploratorium
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Design of Oranjeboom Pilsner engraved logo for executive office
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Design & fabrication of Tundra logo for Toyota television commercial
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Vitex Guardian viking plaque, sandblasted and milled aluminum (two views)
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Promotional packaging and custom RC truck for Twisted Metal video game
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Design & fabrication of comp packaging for fictitious Client Cooler carbonated drink used in corporate communication
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Design & production of generic orthopedic products for Nike magazine ad
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Design & laydown view of logo and business card design for Three Little Birds
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Three logo designs for church, welding business and art studio
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Logo design for retail store & custom woodworker
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Logo design for ResortAc.com travel booking site
PRINT, EDITORIAL & PROMOTION DESIGN
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Editorial layout and typography for a magazine feature.
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Digital illustration for Kona Coffee Growers Association advertising
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Advertising concept and layout developed for print publication.
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Design of promotional poster for Kukio Blue Water Swim event
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Promotional postcard design for BMW Art + Auto event
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Promotional postcard design for BMW Art + Auto event
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Retro-inspired album cover design for magazine ad for Senpra Energy
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Promotional postcard and ad design for Hawaii Artist's Collaboration
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Promotional poster design for Holualoa Music & Light Festival
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Promotional postcard design for artist Shelly Maudsley White
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Custom centerfold design for Pioneer magazine ad
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Magazine ad design for UCSF Children's Hospital
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Poster design for SF Exploratorium exhibit
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Retro poster design & illustration for Kohanaiki Beach opening event
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Outside of tri-fold brochure design for artist Gary Eoff
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Ad layout & custom embossing for Berringer magazine ad
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Outside of tri-fold brochure design for Holualoa Village Ohana
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Design of artist bio card for artist Steve Grossman
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Bio design for artist Carol Tredway
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Design of fine art print Of This Earth
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Design of fine art poster print with Mango design
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Design of fine art poster print with Duke Kahanamoku design
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Design of flying fish design poster for display
METHODS & PROCESSES
I design signage with production and installation in mind from the outset. My work regularly involves illuminated and non-illuminated signage, dimensional lettering, vinyl graphics, laser- and waterjet-cut components, neon, and custom fabricated elements.
I work closely with fabricators, installers, and clients to deliver clean, production-ready files that account for materials, tolerances, mounting, code requirements, and real-world conditions. My primary tools are Adobe Illustrator and Photoshop, with long experience preparing vector art and specifications for large-format output, CNC cutting, and custom fabrication.
I’m comfortable in fast-paced production environments where accuracy, clarity, and buildability matter as much as design.
